How choose background music to for videos

The choice of background music for video or PowerPoint presentation looks simple enough. Nevertheless, the flippant approach leads to a rather mediocre result. What should you pay attention to when choosing a score for videos?

A score should increase visual affecting. For example, advertising a new sports car, should create the effect of speed and power, and motivate the viewer to immediately drive it. In a PowerPoint presentation of production equipment, the sounds should create the effect of the continuous and effective operation of machines that create an extra cost. In feature films, the action and mood change every few seconds, and each interval of the time music affects mood in different ways, emphasizing the actions of actors, in accordance with the author’s scenario.

Often the music that affects the brain is much stronger than it seems at first glance. Even if the viewer’s attention is focused on the screen, accompaniment affects the mood at a subconscious level. Here is a good example of a perfect combination of background and video.

There is a lot of libraries of background for movies, today. Millions of songs are available for download via the Internet. The low cost of such libraries, allow creating projects with a limited budget. However, if you decide to use background music; be prepared to spend a lot of time choosing the process. Although navigation in the libraries is pretty comfortable, sometimes rather difficult to immediately find what you need. For example, if the instrumental track fits the mood, the tempo may be too fast or too slow.

In addition, any action on the screen, whether it’s a PowerPoint presentation or movie, has an exact allocation of time. If you want to create a really good product, the synchronization of sound events and activities on the screen should be perfect. In this case, video and score affect mood so efficiently as possible.

Each note or chord is important. The task of scoring is further complicated if the video contains dialogues or monologues of the actors. Music must not interfere with the perception of human speech. Here are some examples of free horror background music samples that can be inserted into any type of sound picture.

Sometimes it is better to remove or mute one or two instruments that have a timbre to similar the voice, to bring the voice to the forefront. But if you use ready-made sound samples you have no such possibility. A sound producer must either reduce the volume of the music entirely or try to cut out part of the spectrum using the equalizer. The result in such cases is often a compromise and not so good as it should be.

But if the soundtrack was written specifically for this project, a producer has much greater possibilities and flexibility in work. In this case, there are no synchronization problems. Having the original WAV files are separated into individual tracks (single instruments in an orchestra), you are absolutely free to place the instruments in the panorama and adjust their frequency parameters.

Of course, one could argue that having a low budget should not really count on a brilliant result. But taking the attention of huge competition in the Internet market today, mediocre products have virtually no chance of survival. Either you make a high-quality product that will attract attention, or you’re wasting money, and your job will join the ranks of millions of mediocrity.